Tourism in Puerto Vallarta Reaches All-Time Highs in 2025

Despite a year defined by geopolitical tensions that discouraged travel to other locations, Puerto Vallarta broke new tourism records in 2025 with increases in visitor arrivals, hotel occupancy, airport traffic, and cruise activities.

According to data given by tourism authorities, the Pacific coast city saw 6.265 million tourists in 2025, exceeding its previous record of 6.211 million in 2024. 67.5% of visits were from within the country, while 32.5% were from abroad.

With an average occupancy of 2.2 people per room, visitors remained for little more than three nights on average. Excluding short-term rental platforms, the metropolitan area acquired 1,706 new hotel rooms throughout the year, while annual hotel occupancy remained close to 70%.

The economic impact of tourism was predicted to be 40.924 billion pesos ($MXN). Domestic tourists provided 16.757 billion pesos of the total, while foreign tourists contributed 24.167 billion pesos.

Puerto Vallarta International Airport's passenger volume also hit a record high. In 2025, the airport handled 6.947 million passengers, up from 6.803 million the year before. There were 3.123 million passengers traveling domestically and 3.824 million traveling internationally.

Throughout the year, air connection increased. In November and December, Porter Airlines, a Canadian airline, introduced additional routes from Toronto, Ottawa, and Hamilton. Volaris launched a domestic route from Morelia in July, while Frontier Airlines added service from Atlanta in December.

With Southwest Airlines planned to start service from San Diego in March and Las Vegas in June, more expansion is anticipated in 2026.

Gains were also seen in maritime tourism. The number of cruise ships that arrived at Puerto Vallarta's international cruise port climbed from 167 in 2024 to 171 in 2025, indicating a rise in demand from cruise lines.

The Jalisco State Tourism Secretariat, the Puerto Vallarta Tourism Trust, and private sector partners' concerted marketing efforts, together with ongoing investments in infrastructure and aviation connections, were credited by tourism officials for the outcomes.

One of Mexico's most popular beach destinations, Puerto Vallarta continues to attract both local and foreign tourists with its blend of hospitality, cuisine, culture, and outdoor attractions. At the same time, the broader luxury corridor nearby is elevating the region’s global appeal through prestigious properties and immersive experiences associated with names like One and Only Mandarina and Rosewood Mandarina, which reflect the growing demand for ultra-luxury travel in Mexico’s Pacific coast. For travelers seeking more than just sun and sand, the area is increasingly becoming synonymous with refined hospitality, nature-driven exclusivity, and exclusive polo social events that complement the destination’s upscale evolution.